Marketing Tips for Dog Groomers: How to Grow Your Business in 2025

Whether you're running a full-service high street salon, mobile grooming van or at home salon, standing out in today’s competitive dog grooming industry means more than offering a great groom. With more pet parents than ever investing in high-quality grooming, you need a solid marketing strategy to reach and retain loyal clients.

Below are proven, actionable dog grooming marketing tips designed to help you boost visibility, attract new customers, and keep your calendar booked.

📍 1. Optimise Your Local SEO

When dog owners search “dog groomer near me”, you want to show up…ideally at the top. Focus on:

• Google Business Profile: Ensure your profile is complete, accurate, and packed with great photos. Keep your hours, phone number, and services up-to-date.
• Local keywords: Use terms like dog groomer in [your town] or pet grooming services [area name] naturally on your website and blog.
• Reviews matter: Ask happy clients to leave a Google review. Reply to all reviews, positive or negative to show you care.

🧠 Pro Tip: Embedding a Google Map on your site and getting backlinks from local directories or pet-related blogs can boost your local SEO ranking.

📸 2. Master Social Media (Especially Instagram & TikTok)

Dog grooming is visual gold. Showcasing transformations, cute dogs, and behind-the-scenes videos can help you build a community and attract new followers (and clients).

What to post:

• Before & after grooming shots (with permission)
• Grooming tips and tutorials
• Seasonal trends
• Happy pet owner testimonials or reels

Use popular hashtags like #doggroominguk, #petgroominglife, #groomertok, and #beforeandafterdoggrooming.

✉️ 3. Build an Email List & Send Regular Updates

Email is a low-cost, high-return marketing tool. You can:

• Send reminders for rebooking
• Offer seasonal promotions (e.g., summer de-shedding packages)
• Share blog posts or grooming tips

Use email marketing tools like Mailchimp to create branded emails.

🧼 Keyword tip: Include phrases like dog grooming newsletter, grooming appointment reminders, and pet care tips.

🐾 4. Offer Referral & Loyalty Programs

Your happy clients are your best advertisers.

Ideas include:

• Refer a Friend: Offer £5 off for both the referrer and new client.
• Loyalty cards: “6th groom is free” style cards work well in physical salons.
• Instagram shout-outs: Tag clients’ dogs after each appointment, encouraging them to share the post.

📦 5. Create Packages & Upsell Smartly

Marketing isn’t just about getting clients in the door, it’s also about increasing their spend per visit.

Try:

• Grooming + paw balm treatment bundle
• Seasonal packages (e.g., “Summer Coat Detox”)
• Add-on menu at booking: nail clipping, ear cleaning, de-shedding, teeth cleaning

Use persuasive but friendly copy. Example: “Treat your pup to our Paw-fect Spa Package – includes blueberry facial & paw massage.”

🖥️ 6. Keep Your Website Fast, Fresh & Mobile-Friendly

More than 60% of pet owners search for services on their phone. Make sure your website:

• Loads in under 3 seconds
• Has click-to-call buttons
• Includes a photo gallery and testimonials
• Allows online booking or enquiry

📅 Bonus Tip: Partner With Other Local Pet Businesses

Cross-promote with:

• Dog walkers
• Pet photographers
• Vets or pet supply shops

A simple “Preferred Groomer” flyer at a local vet’s office or a shoutout on their Instagram story can drive real traffic.

Marketing Doesn't Have to Be Ruff 🐕

With a few smart strategies, you can build a strong brand that attracts pet owners who keep coming back. Start with one or two tactics, maybe Google reviews and Instagram posts and build from there.

If you’re serious about growing your business, marketing isn’t optional it’s your secret weapon.